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Why Is Digital Marketing A Good Career Option In India?

Is digital marketing a fleeting field- here today, gone tomorrow?

Maybe this question comes to your mind, and you are looking for a solution.

First of all, don’t fret! You are not alone to be under this impression.

Many people who want to make their career in digital marketing often sail in the same boat.

With the advent of new and enhanced technology, digital marketing has gained massive popularity. Therefore, it becomes a prominent career with lucrative benefits.

Let’s shed some light on digital marketing basics-

What is Digital Marketing?

Digital marketing refers to online marketing, which helps businesses promote their products and services by utilizing the potential of digital platforms to target potential audiences.

How is digital marketing a good career option in India?

The scope of digital marketing has picked up drastically in India due to its ability to merchandise products and services to a wide global audience at reasonable prices. 

The future of digital marketing has no full stop because of vast internet penetration across countries, states, cities, and villages. 

Digital marketing is thriving at a 25-30% yearly rate and shows no signs of stagnating. 

Top 5 reasons why digital marketing is a good career option-

1. High on the dynamism.

As we have landed in a booming era of the internet, the digital marketing career has grown at an exponential rate. Digital marketing career growth in India is flourishing rapidly due to its dynamic nature. Because it perfectly blends the technical and creative aspects.

2. Soaring Demand

India has over 749 million internet users, and the number keeps on increasing; therefore, digital marketing will not come to a screeching halt. Multinational companies like Unilever and P&G spend a prominent proportion of their marketing budget on digital marketing to gain more customer retention and increase sales. Also, the unicorns like Amazon and Zomato are disbursing even higher proportions.  

3. Short-term training courses

You don’t need a professional degree to become a digital marketer. However, a short, precise digital marketing course may help you pursue your successful career. 

Are you looking for a course to help you become a proficient digital marketer? Then, Bizgurukul is your way; Read more about how to learn digital marketing at home?

4. High paychecks

When you step into the digital marketing career, you automatically unlock the doors of a high salary package over your peers. If you have the correct abilities like hard skills with a blend of creativity, you can garner for good salary package. Hence, you can reap lucrative benefits and perks for your hard work and efforts.

5. You are your own boss

Since you select digital marketing as your way, you don’t need to be stuck in the 9-5 job loop. This profession gives you the freedom to sit at your home and resume your work. Because digital marketing requires marketing the businesses on digital platforms and fulfilling that purpose, you only need a computer and a good internet connection. It brings a hassle-free life without sitting back in the office and following the fixed, routine protocols.

How to start a career in digital marketing in India?

To build a successful digital marketing career in India, you may follow the below steps-

  1. Learn digital marketing fundamentals

Before dipping your toes into the digital marketing career, you need to learn about its basics. Many free resources and digital guides are available that helps you to gain insights. However, if you want to skyrocket your learning process, you may go through a paid course. The benefit of joining a paid course is that it will provide structured and step-wise topics to learn digital marketing skills in less time. Check out our Branding Mastery bundle to get the best digital marketing course at an affordable price.

  1. Get hands-on experience

The fact is the human mind is not good at storing information until it converts into long-term memory. However, the information stays for long if you transform that knowledge into action. To make this happen, you should join an internship to gain hands-on experience and master digital marketing skills.

  1. Build a strong digital portfolio

Remember, your portfolio speaks louder than your words. Your portfolio plays a vital role in displaying your credibility and work experience. You might be thinking about what portfolio means. In simple words, a portfolio is a valuable asset to display your best work to highlight your skills and achievements. Digital portfolio includes websites, ads, campaigns, email marketing, videos, and more. On whatever projects you work on, you should include them in your portfolio.

  1. Keep upskilling and reskilling

Upskilling and reskilling is the only way to keep yourself stay in the digital game. After learning about digital marketing and gaining experience, your journey towards building a successful career ends if you stop learning and updating yourself. Now technology has been evolving at a breakneck speed, increasing the demand for continuous skill enhancement. If you don’t upgrade yourself, you will become obsolete and fail to build a sustainable career. Now you get the idea about “how to start a career in digital marketing” So follow the above steps and start building your career.

Bottom line: Are you joining?

With a greater emphasis on innovation, digital marketing becomes the passport for businesses to showcase their online presence effectively. 

Now digital marketing is a synonym for generating leads and sales online. As a result, businesses happily spend money on digital marketing and make it necessary for their business to bring astounding success.

Before diving deep, you need to learn about digital marketing fundamentals. 

Join the digital marketing course and commence your digital marketing career.

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