Copywriting could be an interesting job, but that also means it asks you to be creative and dynamic with your writing skills. So who is a copywriter? A copywriter is someone who writes for the internet. The sole purpose is to design informative content for the person or an organization who is willing to aware people of anything, maybe a business, maybe any information, or maybe news, anything. Now next up is how to become a copywriter in India?
Eligibility Criteria to Become a Copywriter
A graduate who has done graduation in any field can opt to get into a well-reputed copywriting course and then pursue a career on the same. If your core language was English it can surely help you to a great extent. Having a basic knowledge of SEO and preferable some knowledge about digital marketing strategies could give you a hand in the industry.
What are the Works of a Copywriter?
The primary work of a copywriter is to work closely with the advertising agencies in order to advertise the content they have created. Other works include working with directors to design creative and knowledgeable content. Their main job is to understand the targeted audience and their interest so that they can form content based on that by doing their part of the research very well. As per Neil Patel, “Copywriting is content writing to make a sale. Copywriting is precise, effective, and revolves around creative problem-solving. Ideally, a brand’s copy is driving conversions while creating meaningful experiences for the target audience.”
It is all about making sales. There must be a question in your minds as to how it differs from content marketing. They are primarily distinguished on the basis of purpose. They serve different purposes. For instance, copywriting is designed to persuade whereas content marketing is designed in a way that educates and entertains the majority of the population reading it.
Types of Copywriting
Not all who create content for sales or marketing is supposed to be a copywriter, there are many other types of the copywriter as well. Based on your creative skills and interests you can choose from the following to pursue as your career in copywriting.
1. Marketing Copywriter
The sole purpose of a marketing copywriter is to come up with content that is persuasive enough to influence the targeted audience and get more people in the family of consumers. The multiple copywriter courses available in India prepare you to excel in marketing and pitching the consumers.
2. Creative Copywriter
Such writers have the ability to create content short and crisp and something that people can remember easily. The concept is to come up with content that is quirky yet unique to impress people. It further creates a memory of the brand in the minds of people.
3. Explainer Copywriter
They present content that is alluring and logical for people to show faith in the brand. They majorly work with product and demo scripts to present likable content for the consumer base. Another motto is to present the unique selling point of the brand without even mentioning it. In order to get expertise in this field, there is a copywriting course available on our website called, ‘Copywriting Mastermind.’
4. Digital Copywriter
They are given the responsibility to create a pitch that gets users to click on the ad so that the brand can get more visitors. The content should be amusing and apt as to what the user is exactly looking for. They need to create content to sell a product or service.
5. SEO Copywriter
Search Engine Optimization copywriters create a sale copy by stimulating the search engines and using the keywords people have likely searched for. This is done so that the website can rank on the top of the search results. Therefore, increasing sales. It creates more visibility for the brand.
6. Technical Copywriter
They are distinct copywriters with vast knowledge of a specific niche. For instance, copywriters of healthcare or technology. They make content to compel users to purchase or avail of technical products or services from a respective field.
How to Become a Copywriter with No Experience?
The lack of experience can never stop you from becoming a copywriter. You can do the following to become a copywriter without any previous experience.
- Online Courses
Online educational platforms like Bizgurukul are providing courses to up your game in any skill. You can choose from the different charities of courses available on our website.
- Practice your work
You can generate samples of your work and ask your connections if they could approve them as idol content or not. Always be ready to take criticism.
- Use Social Media
Once you public your skills, the probability of getting freelance works is higher. Your social media family can sometimes be grateful towards you to even get you a real job.