As per Statista, there are roughly 1 billion active users of Instagram as of May 2022. Furthermore, it is the most popular social media platform of all time. Here’s one more fact, 90% of people own a business. This is why using Instagram for personal branding is a no-brainer in the 21st century.
Within these few years, Instagram has turned from a regular photo-sharing app to the no. 1 platform for Personal Branding. So, you plan to opt for Instagram if you own a business or wish to get one someday. Follow the steps to make the best use of this social media platform.
Table of Contents
Professional Photos Supremacy
Instagram has made it this far only because it has people sharing photos from different parts of the world. It is an integral part of joining Instagram to share aesthetically pleasing images. Another important thing that comes on Instagram is maintaining your grid. A unique and cohesive grid drives more people to your business. Consistency is the key to doing it.
Instagram stories are a way of creating and maintaining your personal information that you are sure people wish to know about you or your brand. It includes photos and videos to grab the attention of people.
Tagging can Build More Followers
Assume you provide exceptional service to a client or a customer is ecstatic about a product they recently purchased from you. Let’s call it a sort of barter system.
They’ll likely share the story on Instagram; their glowing review is gold. Therefore, whenever their followers might need the product you’re selling, the reviews they have read about you would ultimately increase followers of your brand.
That’s the thing you want to be tagged in so it can appear on your Instagram account. That’s a way of Instagram influencer marketing.
But here’s the thing: if you don’t already have an Instagram account, the customer will never be able to tag you, which is a huge missed opportunity.
More In-Depth Knowledge of Product
The foremost important wat how Instagram can prove to be helpful for your business is by letting you know the reviews of people about your product. This way, you’d be aware of the areas of improvement and where your product is lacking.
Specifically, Instagram users publish a large amount of content that can help you understand their preferences and discover what they truly enjoy. You can quickly determine their lifestyle, location, values, personal beliefs, and many other factors. Furthermore, they can provide you feedback through Direct Messages (DM), comments section, story poll, or many different ways.
Drive Website Traffic
Instagram is primarily a communication tool, whereas your website generates the vast majority of real business. However, it does not mean that Instagram is effective for driving more traffic. On the contrary, you can use this platform to promote your business and convert followers into website visitors. These Instagram marketing strategies enhance the way people approach your brand before and after you take your business on Instagram.
All you have to do is add a link to your brand’s account’s BIO section. Because this is the only link Instagram allows you to post, you should use it wisely and direct the most curious fans directly to the company’s official website.
Management of Online Reputation
Having an Instagram account is essential for online reputation management and search engine optimization for your brand name.
Your online reputation is critical to your business, so you must be vigilant about what appears when customers search for your company or brand’s name.
In addition to your website, your social channels will usually appear on the first page of search engine results.
As a result, even if you don’t intend to use them frequently, it’s a good idea to set up business accounts with your brand name on all social networks (including Instagram).
The goal is to exert as much control over the search engine results page as possible by creating profiles and content that link to your brand.
That way, if you receive negative online publicity, your website and social accounts will have a fighting chance of ranking above any harmful content.
Conclusion
Making an Instagram content strategy to produce compelling content for the week or month can ensure consistency. Other than the reasons mentioned above in the article, it is essential for you to know that Instagram CEO Kevin Systrom was listed as “The Most Creative People in Business in 2011” by Fast Company in May 2011. There’s a reason that Instagram comes up with different ways to promote businesses; 50% of people on Instagram are instantly interested in a brand once they see an ad.
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