Key Responsibilities
✅ Brand Strategy Development:
- Develop and implement comprehensive brand strategies to align with company objectives.
- Conduct market research to understand consumer trends, competitor activities, and industry developments.
✅ Campaign Management:
- Plan and execute marketing campaigns that reinforce brand positioning.
- Collaborate with creative teams to produce engaging content across digital, print, and social media platforms.
✅ Product Positioning & Launches:
- Work closely with product teams to ensure successful product launches with impactful marketing strategies.
- Develop compelling product messaging that resonates with target audiences.
✅ Content & Communication:
- Create clear, consistent messaging that aligns with brand identity.
- Ensure all communication materials, both internal and external, reflect brand guidelines.
✅ Partnerships & Collaborations:
- Identify and build strategic partnerships to expand brand reach.
- Manage relationships with media agencies, influencers, and brand ambassadors.
✅ Performance Analysis:
- Monitor key performance indicators (KPIs) to evaluate campaign success.
- Prepare reports with insights and recommendations for continuous improvement.