Education Qualifications: Graduate in relevant field
Experience: 2-5 Years
Overview: Daily tasks of the YouTube Lead will include setting the upload schedules for our YouTube channels, handling video uploads and setting of video metadata.
Mandate: Able to GET THINGS DONE and should be a super trouble-shooter. Must have monetize channel or must have reach of 50k subscriber atleast.
Requirement:
-
Refine and implement scheduling and uploading processes to maximize growth of our channels, their reach and their impact.
-
Optimize existing YouTube channels and strategically develop and roll out new channels
-
Research and experiment to maximise reach (unique viewers) and engagement (watch time).
-
Should build online communities, engage with customers
-
Must be familiar with any Response Management tool like Sprinklr, Social Studio, Social Bakers, and others
-
Should be strong in MS office skills (Excel, PPT, Word, basic lookup, and advanced excel would be an added advantage)
-
Strong with Online Reputation Management(ORM)
-
Someone who is passionate about Education industry with a strong aesthetic sense
-
Role requires a courteous, positive and high-energy individual with great people skills
-
Super prompt to reply and Confident
-
Excellent communication skills both written & verbal
-
She/He will set up new channels and maintain existing channels.
-
The YouTube Lead will also analyse the analytics coming out of the channels to monitor channel/video performance.
-
There will also be some research and experimentation required as you look into how best we can increase reach, engagement and revenue on our channels.
-
You will also regularly hold strategy-setting calls across the digital, production, business and adaptation teams, making decisions that affect the way we use YouTube from the top down