Content of Course

Module 1: Introduction

1) Introduction to Facebook Ads

2) Basics of Facebook

3) Facebook Advertising Policies

Module 2: Account Structure

1) Account Structure – Part 1

2) Account Structure – Part 2

Module 3: Temperature

1) Audience Temperature

Module 4: Campaigns

1) Campaign Objectives and Structure

2) Inside of a Campaign

Module 5: Targeting

1) Demographic Targeting

2) Interest Targeting

3) Behaviour Targeting

4) Narrowing _ Excluding Audience

5) Audience Insights

6) Language, Placements and Budgets

Module 6: Ads

1) Ad Elements and Different Types of Ads

2) Psychology Behind Ad Copy and Copywriting Frameworks

3) Different Tools to Create Ad Creatives

Module 7: Pixels _ Conversions

1) Pixels and Setup

2) Facebook Pixel Helper

3) Custom Conversions

4) Attribution

Module 8: Audiences

1) Saved Audience

2) Custom Audience

3) Remarketing

4) Lookalike Special Ad Audience

Module 8: Reporting _ Analytics

1) Metrics and Customisations

2) Optimisations