Content of Course

1. What is Email Marketing
2. Why Email Marketing; Does Email Still Work?
3. Email Marketing Laws
4. Terminologies Of Email Marketing
5. Email Deliverability
6. Important Email Marketing Metrics
7. Forms And Its Different Types
8. List Building
9. Different Types Of OptIn's & Their Pros and Cons
10. Type Of Email Campaigns
11. Types Of Emails
12. Email Content Templates
13. How To Write Effective Emails
14. What NOT To Include In Your Emails
15. Different Types Of Subject Lines
16. Frameworks For Creating High Open Rate Subject Lines
17. CTAs and How To Write Them For Highest Conversions
18. Email Marketing And Marketing Automation
19. Trigger
20. Silos _ SOS
21. Personalization
22. Segmentation
23. Tags
24. Conditional Content
25. Workflows
26. A_B Testing And Its Types
27. Lead Scoring
28. How To Get Super High Open Rates
29. How To Improve Email Deliverability
30. Email Marketing Best Practices
31. Types Of Email Marketing Services
32. Tools For Email Marketing
33. Overview Of Active Campaign
34. Setting Up ACTIVE Campaign
35. Integrating Active Campaign With Your Website
36. Creating And Setting Up Forms
37. Adding The Forms To Website
38. Email Templates And How To Create Them
39. How To Use Personalization
40. Setting Up A Broadcast Campaign
41. How To Perform And Utilize Segmentation
42. How To Display Conditional Content
43. Setting Up An Autoresponder Campaign
44. Different Types Of Triggers
45. Setting Up An Automated Nurture Sequence
46. Examples of Flows - Automation Recipes
47. The Resend Feature
48. How To Perform A_B Testing
49. How To Setup Site Tracking and Event Tracking
50. Reporting
51. Subject Lines, Preheader Texts, And Their Importance