DIGITAL MARKETING MASTERMIND
Content of Course
Module 1: Introduction to Digital Marketing
1 ) What is Digital Marketing
2 ) Why Digital Marketing
3 ) Different Channels of Digital Marketing
4 ) How to Start with Digital Marketing
5 ) How to Earn Using Digital Marketing
Module 2: Your Personal Online Real State
1 ) Why You Must Have A Website
2 ) What All Do You Need To Start A Website
3 ) How To Start A Website
4 ) Setting Up Your WordPress Website - Part 1 - Posts, Media, Pages
5 ) Setting Up Your WordPress Website - Part 2 - Users, Tools & Settings
6 ) Setting Up Your WordPress Website - Part 3 - Menus
7 ) Setting Up Your WordPress Website - Part 4 - Widgets
8 ) Setting Up Your WordPress Website - Part 5 - Themes
9 ) Setting Up Your WordPress Website - Part 6 - Customizing Your Theme
10 ) Setting Up Your WordPress Website - Part 7 - Plugins
11 ) Page Builder - Elementor
12 ) Using Elementor - Part 1
13 ) Using Elementor - Part 2
14 ) Using Elementor - Part 3
Module 3: Content Marketing
1) Introduction to Content Marketing
2 ) Different Types of Content
3 ) Niche Research
4) Audience Research
5 ) Competitor Research
6 ) Content Creation
7 ) Content Distribution
8 ) Tools To Help With Content Marketing
Module 4: SEM
1 ) Introduction to SEM
2 ) Understanding Search Engines
3 ) SEO
4 ) How to Create SEO Optimized Content
5 ) Indexing Your Site into Google Search Console
6 ) Keyword Research
7 ) Link Building
8 ) Tools To Help You With SEO
Module 5: SMM
1) Introduction to Social Media Marketing
2 ) Two Ways of SMM
3 ) Different Social Media Websites
4 ) Content Types for Different Social Media Platforms
5 ) Tools To Help You With Social Media Marketing
Module 6: Email Marketing
1 ) Introduction to Email Marketing
2 ) Types of Emails
3 ) Things To Keep In Mind While Creating Emails
4 ) Email Deliverabilty
5 ) Tools To Get Started With Email Marketing
6 ) Important Email Marketing Metrics
7 ) Email Marketing and Marketing Automation
Module 7: Web Analytics
1 ) Introduction to Web Analytics
2 ) Basics of Web Analytics
3 ) Google Analytics - Setup and Walkthrough