Content of Course

Module 1: Introduction to Digital Marketing

1 ) What is Digital Marketing

2 ) Why Digital Marketing

3 ) Different Channels of Digital Marketing

4 ) How to Start with Digital Marketing

5 ) How to Earn Using Digital Marketing

Module 2: Your Personal Online Real State

1 ) Why You Must Have A Website

2 ) What All Do You Need To Start A Website

3 ) How To Start A Website

4 ) Setting Up Your WordPress Website - Part 1 - Posts, Media, Pages

5 ) Setting Up Your WordPress Website - Part 2 - Users, Tools & Settings

6 ) Setting Up Your WordPress Website - Part 3 - Menus

7 ) Setting Up Your WordPress Website - Part 4 - Widgets

8 ) Setting Up Your WordPress Website - Part 5 - Themes

9 ) Setting Up Your WordPress Website - Part 6 - Customizing Your Theme

10 ) Setting Up Your WordPress Website - Part 7 - Plugins

11 ) Page Builder - Elementor

12 ) Using Elementor - Part 1

13 ) Using Elementor - Part 2

14 ) Using Elementor - Part 3

Module 3: Content Marketing

1) Introduction to Content Marketing

2 ) Different Types of Content

3 ) Niche Research

4) Audience Research

5 ) Competitor Research

6 ) Content Creation

7 ) Content Distribution

8 ) Tools To Help With Content Marketing

Module 4: SEM

1 ) Introduction to SEM

2 ) Understanding Search Engines

3 ) SEO

4 ) How to Create SEO Optimized Content

5 ) Indexing Your Site into Google Search Console

6 ) Keyword Research

7 ) Link Building

8 ) Tools To Help You With SEO

Module 5: SMM

1) Introduction to Social Media Marketing

2 ) Two Ways of SMM

3 ) Different Social Media Websites

4 ) Content Types for Different Social Media Platforms

5 ) Tools To Help You With Social Media Marketing

Module 6: Email Marketing

1 ) Introduction to Email Marketing

2 ) Types of Emails

3 ) Things To Keep In Mind While Creating Emails

4 ) Email Deliverabilty

5 ) Tools To Get Started With Email Marketing

6 ) Important Email Marketing Metrics

7 ) Email Marketing and Marketing Automation

Module 7: Web Analytics

1 ) Introduction to Web Analytics

2 ) Basics of Web Analytics

3 ) Google Analytics - Setup and Walkthrough