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How can you monetize your Email marketing skills?

When you think of making money, the one thing that should come to your mind is not any social media site or building any trending content; it should always be sending emails. 

But before jumping into any content, let’s discuss what is email marketing and how does it work?


The act of mailing a commercial message via email to a group of people is known as email marketing. In the broadest sense, each email sent to a possible or current consumer could be considered. It entails sending advertisements, soliciting business, or purchasing or donations by email.

In India, you’d be amazed to know that the average conversion rate was 18.49% in 2018. Afterward, it significantly dropped in 2019 and 2020 to a respectable 15.11% conversion. It decreased further in the following year to the conversion rate of 15.22%. 

Nevertheless, there are specific ways you can monetize your email marketing skills. Scroll down to know-how. 

Sell a product or service

If you already own a business, just skip this part and jump on to the other ones. But if this is what you have always longed for, then this is your time to get your skills to use. 

You can always count on some people. We know you must already have a list of them. Begin with a targeted audience. Then gradually move on to contacting people with different interests. 

Well! If you are unsure what products your consumers might like, always go for affiliate marketing. Wondering what it is? It’s simple. You sell someone else’s products or services and earn a commission against every sale. 

Although social media is still on the top for more conversion rates, it is still followed by email marketing campaigns and web pages. Moreover, 80% of marketing professionals and business owners include clickable social icons in their email signatures. Therefore, one should follow email marketing strategies to gain results sooner. 

Counseling Your way to Success

Another name for monetizing your email marketing skills is consulting. Yes! You heard it right. 

By providing a one-to-one consultation to your customers, you build a personalized connection with them. This might help you charge bucks out of it but remember not in the initial stages. You can only do it once you have made enough clients and they’ve started building trust for your brand or name. 

One more thing that should be emphasized is that when selling your expert knowledge, you are also investing your time with people who might not convert into your customers. So it comes with a limit to scale your business as long you can take out enough time for these customers. 

However, it is one of the best ways to monetize your skills in the best way possible. 

Deliver Information about any Product

People started gaining more trust in consuming more content through the online world only after the pandemic. 

If you use/used a product, you wish to make people aware of this product; then there is this one thing you can be put to use to the people by offering important information to your list. 

It is normal to feel that they might disagree about the product you have mentioned but giving it a try to do something does no harm to you. Choose a different path to make a difference. Trust us when we say that you can make money out of it. 

Furthermore, there are some most significant obstacles in content and email marketing. Limited internal resources (28%), a lack of strategy (28%), and a lack of content (23%). Therefore, when you build your email marketing strategy, you should go for more clickable content. 

The two crucial things you should never forget about being a part of this industry are the following: –

Keep a check on your copywriting while making the content 

Try to help your customers in times of need. 


The above article explains three significant ways to monetize your email marketing skills. The central part of all remains the root of email marketing ideas, followed by the implementation. 
Bizgurukul is your ultimate solution to ace the game of your email marketing skills. With a powerful course like “Email Marketing Mastery” Bizgurukul aims to provide you with essential skills to become a successful email marketer.

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