Job Location: Sector 16, Noida (Work From Office)
Education Qualifications: Graduate in any stream
Experience: 3-5 Years
Overview: Planning and overseeing many different activities including go-to-market launches, advertising, email campaigns, events, and social media. Building marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.
Mandate: Ed-tech background preferred, Market Research, Communication Skills, Awareness of social media, Experience in online and offline marketing both, Pro Active & Prompt
Requirement:
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Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
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Deploy successful marketing campaigns and own their implementation from ideation to execution
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Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
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Produce valuable and engaging content for our website and blog that attracts and converts our target groups
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Build strategic relationships and partner with key industry players, agencies and vendors
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Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
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Oversee and approve marketing material, from website banners to hard copy brochures and case studies
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Measure and report on the performance of marketing campaigns, gain insight and assess against goals
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Analyse consumer behaviour and adjust email and advertising campaigns accordingly